Elex announced today that its Clash of Kings mobile game has hit 65 million downloads after a year on the market. Clash of Kings seems like a derivative title. Its name evokes Supercell’s Clash of Clans, the No. 1 top-grossing mobile game. And its gameplay isn’t all that different from Game of War: Fire Age. But its graphics are better, and the title seems to have a lot of growth in spite of its copycat appearance.
To celebrate the anniversary, the company released an update that includes gifts for all players.
“The past year has been one of the most exciting times for Elex since Clash of Kings launched on mobile,” said the company, in a statement. “The incredible milestone of more than 65 million downloads of the game, as well as the continued enthusiasm from our community, really delights the entire Elex team. Fans can look forward to even more exciting new Clash of Kings content over the coming months.”
Elex said that 72 percent of its U.S. fans play the app most while watching TV, while 65 percent of United Kingdom fans play while commuting. About 82 percent of all fans are male, and 68 percent are between 18 and 34 years old.
Clash of Kings started as a beta testing game on Google Play in August 2014. It launched in Apple’s App Store in December 2014, and then in the Facebook App Center in March 2015. It’s currently among the top 5 highest-grossing apps in over 70 countries. Since the game launched, Clash of Kings players have spent the equivalent of 20,400 years playing the game. And over 946 billion troops have fought in Clash of Kings, more than the total number of stars and planets in the Milky Way.
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