Helpshift, a customer relationship management (CRM) company focused on mobile apps, announced today that it has grown revenues 500 percent since it raised funding a year ago.

Helpshift has a smart system for dealing directly with customer complaints. It uses a searchable FAQ (frequently asked questions) platform and messaging technology that makes it easier for customer service representatives to deal directly with customers — such as game players — who have problems. The system is designed to automate the help process and enable players to get their answers to questions more quickly. Helpshift has expanded the customer support system into a full-blown in-app customer engagement platform, or a mobile CRM system.

The San Francisco company said its customers have gained huge reach. Helpshift is now installed on more than 1 billion mobile devices, and it serves 300 million mobile customers monthly, resulting in 70 percent faster resolution times.

Helpshift also announced the appointment of Kevin Grant, a seasoned enterprise and mobile executive from AT&T and Boku, as chief revenue officer to advance Helpshift’s efforts in enterprise sales.

“I am extremely proud of Helpshift’s success thus far and am excited about our future,” said Abinash Tripathy, the founder and CEO of Helpshift, in a statement. “The sky’s the limit, and we have big plans for the rest of the year. Our focus is to keep growing the product and our position in the market. We’re thrilled to welcome Kevin to the executive team; his extensive client list and wealth of experience in the mobile space will only increase our current rate of success.”

Helpshift has raised $13.2 million and is backed by Intel Capital, True Ventures, Visionnaire Ventures, and Nexus Venture Partners.

“Helpshift’s approach to mobile CRM is truly revolutionizing the customer service industry,” Grant said in a statement. “It’s a great opportunity for me to work with such a smart group of leaders and engineers who are changing how merchants think about mobile customer care. I’m enthusiastic about the future of Helpshift and look forward to helping our clients prioritize an amazing customer experience for their consumers. I love win-wins!”