Join us for this live webinar on Wednesday, August 26 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Let’s say you text back and forth with a friend, switch to voice to quickly clarify some arrangements, meet up later face to face, and then follow up the next day with an email and Facebook post about a point of discussion you had the evening before — and all those interactions connect seamlessly.
In a mobile-first, multi-channel world, customers expect the brands they do business with to behave the same way. Whether it’s an in-app message, push notification, email, or social post, companies today are racing to connect the dots and ensure they’re reaching customers any time, on any device.
The contradiction here is that to really succeed at omnichannel marketing, you have to accept that customers are channel agnostic. They simply want to engage and get information in the most convenient way, wherever they are. And that means going beyond individual channels and seeing customers as people who simply have a range of ways to interact with you.
But as much of a buzzword omnichannel has become, questions still abound. How best to collect and utilize the data essential to an omnichannel approach? How to house all that data centrally to get a unified profile of the customer? How to ensure you’re aligned internally to best fulfill an omnichannel vision? What kind of messaging is appropriate for different devices, on different platforms?
An omnichannel stragegy today can no longer be a “we’ll-get-there-eventually” plan. In this webinar, our panel of experts will share valuable industry insights as well as best practices from the field that will help you action an effective strategy that will deliver proven ROI.
Don’t miss out!
In this webinar, you’ll:
- Why today’s marketing automation solutions fall short of customer expectations
- How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
- Why understanding users on a person level, and not device level, is critical in mobile
Why “Marketing” is evolving to “Communicating” and how to prepare for that transition
Doug Roberge, Strategic Services Consultant, Kahuna
Gee Chuang, CEO and Founder, Listia
Jon Cifuentes, Insight Analyst, VentureBeat
This webinar is sponsored by Kahuna.