This sponsored post is produced in association with Groupon.

For a business focused on connecting local merchants and consumers searching for the next best deal, it’s not surprising that Groupon has had to prioritize engaging people when they’re moving about in the real world.

At this year’s MobileBeat, we caught up with Jay Sullivan, Groupon’s SVP of Consumer Product, who told us that while the early days of Groupon were very PC-based and focused on email, the company is now over 50 percent mobile.

“And it’s over 27 percent driven by search,” said Sullivan, “so you have a specific intent, it’s local, it’s right at the point of need. So it’s really shifted from web to mobile, email to push, and all these things that take you out of your desk and into the world.”

He emphasized the importance of location as app developers compete in an increasingly crowded marketplace. “The trick is how you do you stand out right at the point where the user needs what you have and play your role in the user’s life in the right way — I think all app developers are wrestling with that.”

Watch the whole interview right here.


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