Today’s marketers have an unprecedented opportunity — yet taking advantage of that opportunity is also a significant challenge.
What is that opportunity? To know who customers are and what they want.
Most marketers have traditionally known very little about their customers or what they care about. What data companies do have is typically limited to historical transactions for individuals and possibly some personal data.
But consumers today create more data than ever… in more channels and on more devices.
The challenge is, as there is simply so much customer data available, it’s not always clear how to find and consolidate the right pieces to understand each customer in the proper context.
Tomorrow’s VB Insight webinar, “ID Unification: How top marketers are beating the odds,” tackles that challenge.
The webinar will cover data from a survey of over 500 marketers, like what data they focus on, where they store it, and how they use it. We’ll also be joined by three marketing experts who will offer insight from their own experiences:
- Scott Kabat, CMO of Prezi
- Shawn Burns, SVP at Schneider Electric
- Zouhair Belkoura, CEO at KeepSafe
Most companies tend to be like the proverbial blind men around the elephant: they’re making guesses about their customers based on limited and often inaccurate data. That data is also stored in different places, keeping it effectively siloed.
Yet those marketers who are able to gather, unify, and apply customer insight are boosting engagement throughout the customer journey with relevant conversations, messages, and experiences. Join us to learn how.