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VMware today unveiled Project A², a unification of two kinds of existing VMware software that’s intended to give company admins new management capabilities for Windows 10 devices and applications.

Typically, VMware’s AirWatch division would sell enterprise mobility management software for managing physical devices, and separately VMware would sell its App Volumes software (formerly CloudVolumes) for deploying applications to virtual desktops. Now VMware is revealing Project A², which is pronounced “A-squared,” that combines VMware App Volumes and AirWatch.

“You can see how we’re optimizing our entire stack for the virtual and the physical and for Windows 10, and I think customers will benefit,” Sanjay Poonen, executive vice president and general manager of VMware’s End-User Computing unit, said today during a keynote at VMware’s 2015 VMworld conference in San Francisco.

Microsoft — the company behind Windows 10, of course — offers its own enterprise mobility management. Now VMware is looking to go a little further feature-wise, beyond physical devices into the virtual desktop realm.

“We believe that we are pioneering a unique approach in the industry with a combination of heterogeneous management and real-time application delivery that makes applications lightweight, easy to deliver and simple to consume for users using any device,” Sumit Dhawan, senior vice president and general manager of desktop products in VMware’s EUC unit, wrote in a blog post today. “Bottom line, you will be able to seamlessly move existing physical Windows applications into the new Windows 10 mobile-cloud platform and apply an EMM approach across all applications (universal and classic Windows applications) and devices.”

It’s not clear how or when Project A² will come to market. For now, it’s just a technology preview.

Find all of our coverage of VMworld 2015 here.


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