The Internet radio service, which is available in the U.S., Australia, and New Zealand, differs from other on-demand music-streaming services, such as Spotify, in that it lets you listen to personalized music stations built around a song, artist, or genre, rather than allowing you to select specific songs or albums.
While Pandora is free on most platforms, it comes with advertisements — which can be removed for $5 a month, or $55 a year, as part of the Pandora One plan. This subscription also unlocks extra features, such as the ability to skip more songs that you don’t like. With the new $0.99 day pass, however, Pandora is gunning for the casual listeners who want to remove annoying ads for one-off events such as parties.
To select the new option, head to “Settings” in your account, hit “Pandora One,” then “Day Pass.” It’s worth noting here that the pass is only open to listeners in the U.S., and can only be purchased through the iOS and Android apps from September 10.
This is a smart move by Pandora as it lets users “suck it and see” — the company probably hopes you’ll sign up for a permanent ad-free subscription once you’ve tested it out. And it will be interesting to see whether Spotify or other players in the music-streaming realm will ever offer short-term premium subscriptions in hopes that more users will see their value and sign up for the long haul.