Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 

Pandora has officially announced its new day-pass subscription, six months after first teasing its plans.

The Internet radio service, which is available in the U.S., Australia, and New Zealand, differs from other on-demand music-streaming services, such as Spotify, in that it lets you listen to personalized music stations built around a song, artist, or genre, rather than allowing you to select specific songs or albums.

While Pandora is free on most platforms, it comes with advertisements — which can be removed for $5 a month, or $55 a year, as part of the Pandora One plan. This subscription also unlocks extra features, such as the ability to skip more songs that you don’t like. With the new $0.99 day pass, however, Pandora is gunning for the casual listeners who want to remove annoying ads for one-off events such as parties.

To select the new option, head to “Settings” in your account, hit “Pandora One,” then “Day Pass.” It’s worth noting here that the pass is only open to listeners in the U.S., and can only be purchased through the iOS and Android apps from September 10.

This is a smart move by Pandora as it lets users “suck it and see” — the company probably hopes you’ll sign up for a permanent ad-free subscription once you’ve tested it out. And it will be interesting to see whether Spotify or other players in the music-streaming realm will ever offer short-term premium subscriptions in hopes that more users will see their value and sign up for the long haul.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member