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Moments before Apple is expected to unveil its revamped Apple TV, New York Fashion Week’s owner WME/IMG has revealed the streaming box’s first exclusive network: Made 2 Measure (M2M).

The network, according to the New York Times, will debut “a few weeks after the ready-to-wear shows end in October,” with “original M2M documentary series on designers, industry issues and trends, as well as classic fashion films and documentaries and new looks at the shows that took place at the WME/IMG venues.”

This is a pretty big get for Apple, as New York Fashion Week drops the Mercedes-Benz moniker, because the company is still hunting for credibility in the fashion industry for its relatively geeky smartwatch.

Apple isn’t the only tech company yearning for a spot in the fashion world; last fall Samsung booked a spot at New York Fashion Week to showcase its phablets and Galaxy Gear VR headset.

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