The face-to-face B2B sales process of the past — the many phone calls, the gratuitous lunches, the exhausting trade shows, followed by more phone calls — has been transformed by the digital landscape. The number of touchpoints and opportunities that now exist to intercept prospects and turn them into viable leads is unprecedented.
That doesn’t mean lead generation has become easy. It takes a healthy mix of art and science to succeed in a hyper-competitive, crowded space. And it takes a well-honed knowledge of all the available channels and how they can compliment one another.
That’s because there’s no one silver bullet for lead generation. If you think email alone is going to give you the results you’re looking for, or an aggressive adword campaign, you’ll be overlooking many of the tactics that successful B2B marketers bring together to turn the top of the funnel into leads that convert.
Email, search marketing, display ads, webinars, social campaigns, content marketing and syndication, on-demand events, blogs — not to mention strategic use of your own website — are all elements that need to be considered.
Of course, that list, which is not exhaustive, can be exhausting. In this webinar, we’ll look at the kinds of tools marketers need to ease the process, and ways to test and scale that make it all manageable — and ultimately get you the ideal mix of lead gen tactics for your business.
Join our panel of expert B2B marketers who will share insights and best practices that can heat up your lead gen game.
Don’t miss out!
In this webinar, you’ll learn:
- Under-the-radar B2B ad channels including technology reviews sites and content syndication
- How to make the most of search, display, and paid social media campaigns for B2B audiences
- Low-risk ways to test new lead gen tactics before scaling your spending
Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
Rochelle Sanchirico, VP of Marketing, mHelpDesk
Jamaal Saunders, Senior Marketing Analyst, Salesforce
This webinar is sponsored by Capterra