Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.
Snapchat is finding new ways to monetize.
In an update announced today, ephemeral messenger Snapchat is rolling out its first in-app purchase.
Users can now pay 99 cents to replay old snaps. Previously, Snapchatters were only able to replay one snap a day for free. Users will still have the one free replay daily, but now they can replay as many snaps as they like as long as they’re willing to pay. The fee will get users three replays. Snapchat only allows each snap to replayed once, before it disappears forever.
In addition to replays, Snapchat is also launching a new set of lenses for selfies. To activate the new lenses, users can press and hold on the screen while taking a selfie. There are seven different lenses that will do everything from bulge your eyes to turn your tongue into a rainbow.
The update is available starting today.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more