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Jaunt has reportedly raised more than $50 million in a third round of funding, according to a report in Variety. The funding, if confirmed, is another sign that investors are very interested in the disruptive potential of virtual reality, which immerses you in virtual worlds.

Tech advisor Digi-Capital estimates that virtual reality will be a $30 billion market (within the larger $150 billion market of virtual reality and augmented reality) by 2020.

Variety reported that the exact number wasn’t available, but it cited multiple unnamed sources. The funding follows a $27.8 million round that Jaunt raised last year to create non-gaming virtual reality content, such as 360-degree videos that immerse you in events such as a Paul McCartney concert.

Previous Jaunt investors include Highland Capital Partners, Redpoint Ventures, Google Ventures, BSkyB, and others.

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Jaunt has unveiled its own VR camera, which can be used to film in all directions at the same time. Jaunt’s own film studio in Los Angeles is headed by former Lucasfilm chief technology officer Cliff Plumer.

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