Twitch and accounts are about to hook up.

Blizzard announced today that Twitch users can now log into their accounts in the game-streaming service. To encourage players to do so, Blizzard is giving anyone who watches a Heroes of the Storm regional championship while logged into a linked Twitch/ account an exclusive character portrait for Heroes of the Storm, as seen below.

Esports are a big business now, and Blizzard obviously has a huge stake in it with popular competitive games like StarCraft II, Hearthstone: Heroes of Warcraft, and Heroes of the Storm. Twitch is the most popular site for streaming live gameplay, including tournaments, so this partnership benefits both parties.

The Storm Watcher.

Above: The Storm Watcher.

Image Credit: Blizzard

A post on Blizzard’s site details how Twitch users can integrate their accounts. Twitch users can already connect their accounts to their Steam, Xbox One, and PlayStation 4 usernames.