Twitter is now letting advertisers leverage video to promote their ads on mobile apps. With this new ad type, advertisers can create campaigns with video that will not only autoplay within a user’s timeline, but encourage them to download an app afterwards. The company said that its internal data indicates that some advertisers have “nearly triple their conversion rate.”
With 82 percent of the Twitter’s 316 million monthly active users watching video content on the platform, that’s an appealing audience for any advertiser to target with video — especially when 90 percent of them come from a mobile device.
Just like with a static campaign, advertisers can upload their video creative to Twitter and utilize its suite of targeting tools, such as interest, keyword, device, location, and tailored audience, in order to maximize the campaign’s impact. Videos will autoplay and then prompt the user to download the app.
Video App Card is now available to all advertisers worldwide.