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We’re revealing today that Sinjin Bain, CEO of Maxplay, will be one of our mystery guest speakers at GamesBeat 2015.

OK, so it’s not much of a mystery anymore. But Bain has an interesting company. And we’ve still got one more mystery speaker coming to our conference.

Bain cofounded Maxplay in 2014. Before that, he was at Electronic Arts for 15 years. He held a wide variety of senior vice president roles, including chief operating officer at Maxis and executive producer of franchises such as The Sims, Rock Band, and The Simpsons. He was vice president and general manager of EA Partners, which became a successful publishing group for independent developers.

Bain developed the strategic plan for EA Partners in 2006 and as helped establish it as a global presence signing major triple-A developers such as Harmonix, Valve, Insomniac, Double Fine, Respawn, Big Huge Game, Crytek, Starbreeze, and many others. Those companies created leading games titles as Rock Band, Portal, Crysis, Orange Box, Titanfall, Brutal Legend, and others.


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Prior to joining EA, Bain founded, grew and sold PyroTechnix, an industry-leading real-time 3D platform technology company responsible for the game engine technology used to build such hits as EverQuest, NFL GameDay, and Return to Krondor among others.

And what is Maxplay? Well, sorry. You’ll have to find out at GamesBeat 2015, located at the Grand Hyatt Union Square on October 12 and October 13 in San Francisco. You can sign up for it now. At the moment, we’ll just say that Bain wants to be one of the kings of gaming, and he’s come up with an interesting idea.

Gaming has many kingdoms: mobile, console, PC online, geographic, and more. In each of these powerful realms, companies are fighting to grow fast, to come out on top, and to cross boundaries to rule more than one empire. Playing the competitive game, making alliances, prepping for new platforms like augmented and virtual reality, and surviving the incredibly fast change in gaming right now is more difficult than ever. It’s more complex than the fantasy world of Westeros in HBO’s Game of Thrones … and it’s happening right in front of us all. At GamesBeat 2015, we’ll dissect how these kings and queens are battling for gaming supremacy and growth. We’ll find out who’s leading and how they are winning.

We’re screening our speakers for bold ideas, transparency, global strategies, creativity, and diversity. Our speakers show that gaming has become a global and diverse business with many intricacies and strategies. This year, we’ll have as many as 105 speakers and many well-known moderators over the course of two days.

Here are some of our previously announced speakers:

Jessica Rovello, CEO of Arkadium.

Anatoly Ropotov, CEO of mobile game company Game Insight.

Graeme Devine, chief creative officer and vice president of games at Magic Leap.

Owen Mahoney, CEO of Nexon.

Michael Pachter, research analyst at Wedbush Securities.

Phil Sanderson, managing director at IDG Ventures.

Sunny Dhillon, partner at Signia Venture Partners.

Jason Rubin, head of Worldwide Studios at Oculus VR division of Facebook.

Shintaro Asako, the CEO of DeNA West.

Matt Wolf, global head of gaming at Coca-Cola.

Chris Fralic, partner at First Round Capital.

Emily Greer, CEO of Kongregate

Katy Jo Meyer, Microsoft

Kate Edwards, executive director of the IGDA

Niccolo De Masi, CEO of Glu Mobile.

Brianna Wu, head of development at Giant Spacekat.

Rajesh Rao, CEO of GameTantra and Dhruva Interactive.

Shirley Lin, head of business development at YeahMobi

Blair Ethington, general manager at Crowdstar

Nancy Roberts, general manager of Glispa North America

Thanks to the following industry leaders for supporting GamesBeat 2015: Game Insight as Featured Partner; Microsoft and Maxplay as Platinum Partner; RockYouAppLovin, and Samsung as Gold Partners; TrialPay and Authy (a Twilio company) as Silver Partners, and PlayPhone, Fuel Powered, Utomik, Glispa, and Bluestacks as Event Partners.

Our GamesBeat 2015 advisory board includes:

  • Ophir Lupu, head of video games at United Talent Agency
  • Jay Eum, managing director at TransLink Capital
  • Phil Sanderson, managing director at IDG Ventures
  • Sunny Dhillon, partner at Signia Venture Partners
  • Reinout te Brake, CEO of GetSocial
  • Mike Vorhaus of Magid Advisors

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