SAN FRANCISCO — Fans of PewDiePie enjoy watching the Let’s Play YouTube star crapping his pants playing horror games, but what about when he is thrown into a real-life horror environment?
During the YouTube Red announcement this morning, YouTube global head of operations Susanne Daniels announced, Scare PewDiePie. The premise of the YouTube exclusive is part-reality show, part-prank show. A camera crew will follow PewDiePie as he explores specially designed sets that are inspired by the various horror video games he plays.
The move shows how YouTube plans to deliver exclusive content to its new $9.99-a-month subscription service as well as take advantage of one of its biggest stars, who antics made him $7.5 million last year and are part of a growing $3.8 billion gaming-video market.
Scare PewDiePie is set to release on YouTube’s subscription paid service, YouTube Red ($9.99 a month), in 2016.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties