Join Transform 2021 this July 12-16. Register for the AI event of the year.


BlackBerry is officially accepting preorders for its new Android-based smartphone.

Priv was first announced last month. The phone features a touchscreen, slide-out keyboard, and Blackberry’s security software.

The phone is first being made available in the U.S., U.K., and Canada for $699, £549, and $899 CND respectively. BlackBerry hasn’t yet announced when the phones will actually ship.

Priv is an important launch for Blackberry. The once-popular handset maker has seen its sales dwindle in recent years, so much so that CEO John Chen recently said that it would retire its mobile phone business if it isn’t profitable in a year. A look at the popularity of its operating system among smartphone users paints a picture of BlackBerry’s overall standing in the market. That’s likely why it decided to use Android for its latest device.

Chen says he intends to marry BB10 OS with Android in the future to give its devices enterprise-level security and software within an Android user experience.

In order for BlackBerry to move ahead with more devices and a new operating system, its smartphone business is going to have to beef up sales first. That makes Priv’s success or failure crucial to BlackBerry’s future.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member