A new GamesBeat event is around the corner! Learn more about what comes next.
You look like you could use a few more action points.
On November 10, Target will begin selling both Fallout 4 and a new drink from the Jones Soda Company. The retailer will have Nuka-Cola Quantum. The blue in-game powerup, which gives you +20 to your action points for four minutes in Fallout 3, will actually have a place on Target’s store shelves.
The drink is a repackaged version of Jones Soda’s Berry lemonade flavor. It’s in a custom Fallout 4 bottle made by Bethesda. Every Target store in the U.S. will have the soda in their gaming section, and it will sell for $2.99 per bottle.
Here’s a first look at the product:
Three top investment pros open up about what it takes to get your video game funded.
— Fallout (@Fallout) October 29, 2015
Having branded drinks is nothing new in the world of gaming. It’s hard to get a Mountain Dew without a shooter bro plastered on the side of it. But this is still a cool promotion for a highly anticipated release.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties