“I always wanted to be different. I always wanted to be first.” This quote from Miuccia Prada — Forbe’s 79th Most Powerful Woman — serves as great advice for mobile marketers. This year, over 3 million apps have been released online. That number is expected to skyrocket to 5.9 million in 2020. If you think it’s hard now to get your app recognized in today’s crowded market, it’s going to be nearly impossible five years from now, when it becomes even more bloated.
Which raises the question: How can I stand out among the millions of apps released every day? The answer is by making sure consumers know you have exactly what they want and when they need it. Personalization — the industry’s favorite buzzword — has proven to be an indispensable strategy in successfully reaching consumers. Just look at Amazon, the poster child for reaching its millions of users with the right product, at exactly the right time — or Facebook, serving up the right post based on user behavior and preferences.
And yet, despite the proven success of personalization, the majority of marketers continue to neglect the needs of their users. Not intentionally, of course, but by ignoring the perfect analytic tool available to them: mobile. After all, what’s a more perfect way to track the essential habits of customers than through the device that’s used every day and taken everywhere? Unfortunately, most marketers are stuck in archaic ways — for example, using email to deliver any type of personalized experience, which sometimes amounts to no more personal than spelling the recipient’s name correctly.
Meanwhile, the 87 percent of marketers who know how to take full advantage of mobile marketing automation are seeing significant lifts in their key metrics include increased revenue. Mobile marketing automation works; you just need to give it a go.
By ordering this webinar on-demand, you’ll learn how to take critical steps towards mobile marketing automation and finally start reaping its benefits.
VentureBeat’s John Koetsier and Jesse Grittner of Aimia will give you the rundown of some of the businesses that used mobile marketing automation to take their company to new heights. Stop being another face in the crowd and make your voice heard today.
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What you’ll learn:
- How to use mobile devices to zero in on those tough customers
- Get insight on VB Insight’s latest personalization research
- Hear tips from the top experts in personalization and mobile presence
John Koetsier, Mobile Economist, VentureBeat
Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia
Wendy Schuchart, Moderator, VentureBeat
This post is sponsored by MoEngage.