Earlier this year, Google introduced carousels into its search results page. It initially was aimed at letting publishers display multiple news items on a single page, but now the company has expanded this offering to include live blogs.
Over the past couple of months, Google has worked with The Guardian, The Washington Post, The Telegraph, and ScribbleLive to figure out how to implement this feature. Now when news happens, you can find the latest timeline just by doing a search.
In addition, any publisher that’s interested in having their content featured on Google in carousel form can access the developer markup.
As a service dedicated to making sure people have all the relevant knowledge they want and need when they want it, broadening carousels to be about the news and events furthers that. Sometimes you just want to know what’s happening at the moment instead of having to constantly refresh what’s going on.
If you’ve ever had that feeling where you know an event took place, but you don’t know where to look, your natural instinct is to search for it on Google. That’s likely the feeling the company wants to capture. So what are people saying about the Paris attack or why Maryland Governor Martin O’Malley called Donald Trump a “carnival barker” during the Democratic debate last weekend? By running a query, you can catch up on the news right from Google.
What about the next time Apple has an event with a series of announcements? Say you run a search and come across an outlet publishing multiple stories — you can cycle through with just your finger to find out what’s being announced (got to love those live blogs). And if you’re interested, you can go right to the publisher’s site.
Today’s announcement comes the same day as when Google begins indexing Android apps within Search. The company said the experimental feature allows users to stream apps that they don’t have installed on their smartphone.