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There’s certainly no shortage of research about how to market to millennials — brands are working overtime to figure out how best to appeal to the valuable demographic, and research firms and others continue publishing insights. As a service to all parties, I decided to package up some of the more interesting and relevant bullet points I’ve come across lately.
18 to 34 years old
The age range of the millennial, according to the U.S. Census Bureau.
The projected number of millennials living in the U.S. by the end of 2015. They are now the largest demographic group, having surpassed baby boomers this year.
Proportion of millennials (ages 18 to 29) who don’t have a credit card, according to a survey commissioned by Bankrate.
Fifty percent of millennials will do more holiday shopping on their smartphones and/or tablets than they will by making in-store purchases, says Dynatrace.
Percentage of millennials who make purchases on their phones at least a few times a month, says research from Invoca.
Number of daily video views on Snapchat. The app has 100 million active daily users, 63 percent of whom are between the ages of 18 and 34.
The year when 50 percent of adults under 32 will no longer be paying for traditional cable subscriptions, says Forrester Research.
The portion of Bernie Sanders’ social following composed of millennials. The least popular candidate with the group is Mike Huckabee: Millennials make up just 29.1 percent of his social following, says a study by HyPR.
Millennials are three times more likely to call a business than to Tweet at them, says Invoca.
Number of 25- to 34-year-olds who plan to use an online grocery delivery service (such as Peapod, FreshDirect, Amazon Fresh or Blue Apron) to buy food for Thanksgiving, says the “customer science company” Dunnhumby.
1 in 3
Ranking of the Imgur website among millennial men, according to ComScore.
Number of smartphone- or tablet-using millennials who say they will abandon an ecommerce transaction and shop elsewhere if a mobile site or app is buggy, slow, or prone to crashes, says research from Dynatrace.
Fifty-one percent of 18-to-34-year-olds are likely to broadcast their complaints about poor online shopping experiences on social media, Dynatrace says.
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