Looks like the rumors that Apple has bought the Zurich-based Faceshift, makers of motion-capture technology, were correct.
The price was undisclosed, per usual with Apple. With the exception of its $3 billion Beats deal, Apple typically scoops up smaller companies for their tech and their teams.
Faceshift was founded by a group of Swiss researchers who developed a process for scanning facial features to create avatars and other figures that capture a person’s facial expressions in real time.
It’s anyone’s guess what Apple wants to use the technology for. With the new Apple TV, and an expanded focus on gaming, maybe it will let people make super cool avatars for all their Apple gadgets.
Or maybe Apple is going to make mo-cap versions of Apple keynotes and then turn CEO Tim Cook into a Wookiee afterwards. I’m hoping for this.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more