It’s amazing what people will spend on during Black Friday.
Fans of the popular party card game Cards Against Humanity willingly paid $5 (or $100 in one case) for nothing last Friday, raising a total of $71,145 which the company then divided among its employees. The Cards Against Humanity online store actually closed down for the day, leaving only the option to “give Cards Against Humanity $5.”
Cards Against Humanity has a track record of mocking the day considered the start of the Christmas shopping period, when most other stores are enticing customers with bargains. In 2013, Cards Against Humanity actually raised the price of its base game by $5, and last year it sold 30,000 boxes of actual bull crap.
Cards Against Humanity is the No. 1 best-selling game at Amazon.com, and the company behind it says it’s donated over $4 million to charity since 2012. This time around, though, it’s been far more selfish with its Black Friday earnings.
“There’s been a lot of speculation about how we would spend the money from Black Friday,” read a blog post on the Black Friday breakdown, “and we’re happy to announce that this time, we kept it all.”
Employees then disclosed exactly what they spent their fans’ generous donations on, including a $480 bottle of malt whisky, a suit of armor and two-handed great sword, games consoles, a trip to Finland, and corrective eye surgery.