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“The golden rule for every business man is this: ‘Put yourself in your customer’s place.'” That fantastic quote from American writer Orison Swett Marden has served as a vital tip for marketers on how to sell.
With the volume of data available today, it’s becoming easier to understand who buys your product and how to better serve them in the future. However, perhaps the best tool available to marketers today — that will put them in their cutomer’s place literally — is precise location targeting, which is used to specifically target consumers with the products they want at exactly the right time and right place.
Numbers don’t lie. Precise location targeting works, as demonstrated by this report from BIA/Kelsey which is projecting that location-targeted mobile advertising will reach $6.6 billion this year in the U.S. It’s not hard to understand its tremendous success, considering the endless possibilities location targeting offers — such as enticing a returning customer near your store with a coupon, or using geofencing to steal customers away from your competitors with killer deals.
The same aspects holds true for mobile app developers, such as advertising your games at locations with dreadfully long waiting periods. What better way to make time fly at the airport than playing a quick game of Candy Crush?
Or analyzing a user’s location history to reveal crucial information that will help you cater better to their needs going forward. Frequent trips to schools and parks? Sounds like a parent looking for family-oriented products and activities.
As precise location targeting becomes more widespread, the questions on how to successfully conquer this strategy increases as well. How should I use location targeting to advertise my products without it becoming invasive? Will I lose potential customers if my targeted ads are off by a mile or two? How accurate are geo-tagged WiFi networks in capturing location data in the first place?
These questions and more will be addressed in this webinar with Skyhook CEO Jim Crowley and VP of marketing Mike Schneider as well as VB Insight’s Director of Marketing Technology, Stewart Rogers. Learn about the current state of user targeting and how companies who are positioning themselves for success are killing it. And learn about how to effectively market to specific customers and calculate critical data for future strategies.
This invaluable intel will put you closer to your customer’s place than you ever realized was possible.
Don’t miss out!
In this webinar, you’ll:
- Get new insight into the adtech ecosystem’s current migration in user targeting.
- Hear new strategies for planning relevant messaging to target your ideal customer.
- Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.
Stewart Rogers, Director of Marketing Technology, VentureBeat
Mike Schneider, VP of Marketing, Skyhook
This webinar is sponsored by Skyhook.