The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!
Apple has reportedly “suspended” plans to offer its own video subscription package along with Apple TV.
The company will instead use the Apple TV app store as a place where media companies can sell content directly to consumers, says a report Tuesday from Bloomberg, citing a single, unnamed source.
The company was, not surprisingly, unable to reach deals with video content owners to offer a modest video package for $30 to $40 per month.
Video content owners like Viacom, CNN, NFL and the networks are notoriously tough negotiators when it comes to licensing. Apple no doubt sought to negotiate favorable terms based on its platform’s huge potential reach. This worked beautifully for Apple with music, but the video owners are determined not to strike the same deal.
The Bloomberg report says Apple hasn’t completely given up on the idea of selling a content package. At least one content partner, CBS chief Les Moonves, thinks it’ll eventually work out.
Moonves believes Apple will eventually sell a package containing content from the four major broadcast networks and 10 cable networks. He estimates that the package will cost between $30 and $40.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more