Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

Video games are infiltrating the world of high fashion.

Lightning, the star of the role-playing game Final Fantasy XIII, is modelling Louis Vuitton’s spring 2016 collection in a new ad campaign. Nicolas Ghesquière, the creative director at the French fashion house, has teamed up with video game artist and director Tetsuya Nomura — currently working on the highly anticipated Final Fantasy VII Remake — to create images and animations of Lightning sporting a range of Louis Vuitton bags and clothes.

Ghesquière revealed images and a video from the campaign, which is based on the theme of merging reality and fantasy, on his Instagram account. It’s not the first time that fashion houses have turned to Final Fantasy characters for inspiration — Prada previously teamed up with publisher Square Enix for a 2012 ad campaign — and it shows how deeply embedded video games have now become in popular culture.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member