Businesses make decisions based off of data, but for some people, data can be difficult to interpret if they don’t know what to look for. Popily has a solution launching today that it claims could change how we interact with data. Instead of looking at the numbers, the company is focusing more on the automated visualizations to provide a new vantage point.
“Data visualization is the new universal language for humans to talk about, share, and get value out of their data,” said Popily CEO Jonathon Morgan.
A member of Techstars Cloud 2016, Popily wants to remove any anxiety you have about compiling data and understanding how to analyze it. The Austin-based company seeks to eliminate all the middle work and just provide you with the visualization you need so you can go about your day and build a better business. It’s targeting workers who don’t even know where to get started when handed a bunch of data points. The company also thinks its technology will resonate well with those who can’t afford bigger data analysis tools.
With just three clicks, Popily provides an intelligent tool for users to create data visualizations that they can easily understand. You start by importing your information through a CSV, database, or similar file. Then, its system will use machine learning to interpret the data provided. Finally, it provides charts and graphs for you to review. If any of these visualizations work, they can be saved, shared, or embedded anywhere, including on PowerPoint presentations, blog posts, and more.
The service is different from visualization offerings like Tableau, Chartio, Qlik, Datahero, Visual.ly, and Infogram in that with those tools, you “have to know the story first and end up spending a bunch of time fiddling with knobs to get one chart that looks right,” said Morgan. In those cases, you have the data already processed and you want to make it look appealing, but Popily is looking to solve the problem of when you may not have a clue about what exactly you want to analyze — you just have data.
The company launched a private beta version of its service in August, with 600 signups over an eight-week period and 100 companies expressing interest. At that time, Popily had more of a social network feel where people could share their creations with others, similar to what you have on Slideshare. However, that’s changed: “We started off thinking about data as another piece of content and Popily would be a content creation tool. However, we realized that privacy was important and people wanted to explore data on their own,” said cofounder Vidya Spandana. “We did get great traffic from it, but the real value is finding what’s interesting [from the data] and letting users control their own message.”
Users can upload structured information from CSV, JSON, or Excel files, or connect their database right to their Popily account. It’ll automatically visualize the data so you can embed the chart anywhere on the Web, save the image, establish permissions on where the chart is visible, and more. Morgan told VentureBeat that in the future, the company will add more chart types and streamline its process so “users need to understand less and less data before it goes into the system.”
If you’re interested in Popily, the company offers two pricing plans. There’s a $9 monthly plan for those who have simple chart needs. The company also provides a $59 monthly plan aimed at advanced users who know how to connect to a database or combine data sets together. However, if you sign up before 11:59 p.m. Pacific time on January 19, Popily is giving away free access for one year to everyone that registers.
Popily has not raised any outside funds with the exception of investments from Techstars.
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