The Super Bowl 50 is still two weeks away, but that isn’t stopping brands from building the buzz in anticipation of their annual advertising blitz at one of the world’s biggest sporting occasions.

Amazon has now given a sneak peek of its first-ever Super Bowl commercial. The 30-second snippet features actor Alec Baldwin and former football star Dan Marino using the Alexa-powered Amazon Echo to plan a Super Bowl party.

The ecommerce giant isn’t the only technology brand debuting its first Super Bowl commercial this year: PayPal is also airing its debut ad during the February 7 event, one focused on the “future of money.” And earlier this week, Pok√©mon teased its first ad too. It seems everybody wants in on the magic milestone of the Super Bowl’s 50th year.

You can watch a teaser of Amazon’s debut Super Bowl commercial here.