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Branch Metrics, a tool for app developers and marketers, took in a $35 million investment led by Founders Fund, the startup announced today.

The Palo Alto startup told VentureBeat that it is now valued at $205 million, up from $75 million at its last funding round.

With companies in its portfolio like Pinterest, Redfin, HotelTonight, BuzzFeed, and Jet, Branch Metrics said it wants to use the round funds to “further accelerate the adoption of its deep linking technology.”

“Branch has become the standard for linking in the mobile ecosystem,” said Founders Fund’s partner Scott Nolan. “For a company that is just over a year old, that is an incredible achievement made possible by superior technology and relentless execution.”

New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, and new investor Madrona Venture Group also joined the round for Branch. To date, the startup has raised at least $53 million.


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