Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Google has finally launched a native iOS app for AdWords, letting online marketers monitor and manage their online advertising campaigns on the move. Today’s launch comes almost a year after Google introduced the app for Android.
With AdWords for iOS, users can manage their allocated ad budgets and update their bids on keywords. They can also set up notifications and alerts, monitor click-through rates (CTR) and cost-per-click (CPC) performance, and even call a Google AdWords expert for advice through the app.
It’s worth noting here that the app is only for those who are already set up with AdWords — you can’t sign up for the service here. Google already has an app for iOS specifically for AdWords Express, the automated version of Google’s online advertising product.
With Google going all-in on mobile advertising — that is, advertising optimized for mobile devices — it makes sense that advertisers are also able to manage their campaigns while on the go. And for many, this app has been a long time coming.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more