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Twitter’s user growth just hit a wall.
In its fourth quarter 2015 earnings announcement today, Twitter revealed it now has 320 million monthly active users (up 9 percent year over year). But that’s not the full story. On a sequential basis, Twitter didn’t add any monthly active users — the company reported 320 million monthly active users in Q3 2015 as well.
Analysts had expected Twitter to report 325 million monthly users, or a 1.5 percent sequential growth. Instead, Twitter grew its total user base 0 percent sequentially. Mobile monthly active users represented approximately 80 percent of the total figure, a number that has been flat since Q3 2014.
It’s not a pretty picture:
Twitter’s user number includes both traditional active users as well as what Twitter refers to as “SMS Fast Followers” (people who receive tweets via text message, popular in emerging markets). Excluding SMS Fast Followers, Twitter’s user base grew 6 percent year over year to 305 million, but was down on a sequential basis from 307 million in Q3 2015. Twitter is trying to save face by saying that its end-of-January data shows a rebound in total monthly active users excluding SMS Fast Followers.
“We saw a decline in monthly active usage in Q4, but we’ve already seen January monthly actives bounce back to Q3 levels,” Twitter stated in its press release. “We’re confident that, with disciplined execution, this growth trend will continue over time.”
For the past few quarters, SMS Fast Followers contributed the majority of new monthly active users Twitter added on a sequential basis. In Q4 2015, the growth there offset the decline for the remaining user base — exactly why Twitter started including SMS Fast Followers in its earnings.
Investors have been worried about Twitter’s slowing growth for a long time, and the results today confirmed their worst fears. While the social network still has a massive user base, more users leaving than joining is always a terrible sign.
But the fact remains that Twitter is not growing users anymore. Even if the figure rebounds in Q1, it will still be an uphill battle to prove the company can reverse the overall trend.
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