Our power panel of mobile marketers share secrets from the front-lines about turning casual users into die-hard customers who stay engaged and purchase again and again. Not to be missed!
Every business on the planet wants to attain the holy grail of customer loyalty, but when it comes to mobile apps, a lot of companies struggle in such a fiercely competitive world. Yet, loyal mobile app users are worth 10X as much as their first purchase on average — so forging a trusting relationship with customers is critical for growth (as opposed to simply going after new users).
That said, the customer experience has changed dramatically in recent years, making it difficult to foster long-term relationships. Furthermore, with over 2.4 million apps available on the iOS and Google Play store, just getting noticed by the average user has become nearly impossible.
Considering the difficulties facing mobile app companies in converting casual users into loyal customers, how do some brands make the transformation seem so easy?
Simply put: those top-performing mobile companies are thinking first and foremost about their customers. They know when to engage with their users from the very first without appearing overbearing through email, push notifications, and social media posts via sites like Facebook or Twitter.
They’re not sending out generic content with no real interest to the user; they live by the mantra ‘personalize or die’, sending messages that users actually want to read. Most importantly, these top-performing mobile companies are spelling out the value of being a loyal customer to their brand.
But all this takes strategic smarts, data analysis, and flawless execution to keep users coming back again and again. Luckily, some of the best leaders in the tech business have assembled in this webinar to address how to achieve customer loyalty through mobile. By attending this webinar, you’ll gain essential knowledge to turn any casual user into a lifelong customer.
Don’t miss out!
In this webinar, you’ll:
- Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
- Discover how personalization to add more end user value to your marketing campaigns
- Create a more robust user dialogue using behavioral triggers combined with app messaging
Marissa Tarelton, CMO, RetailMeNot
Amanda Richardson, VP Product, Hotel Tonight
Yuri Moreira, CEO, Swaggr
Ehren Maedge, VP, MoEngage
Wendy Schuchart, Analyst, VentureBeat
This webinar is sponsored by MoEngage.