The agenda for VentureBeat’s upcoming Marketing.FWD Summit is packed with insights from first-tier marketers at some of the world’s most successful companies. But you won’t only gain access to high-level discussions about the latest data-driven technologies. You’ll also be treated to hands-on strategy sessions for the most effective marketing tactics and techniques. These tools will enable you to guide the customer journey to its greatest fulfillment from every touchpoint, whether online or offline and from the top to the bottom of the funnel.
You’ll be in the company of senior marketing leaders like yourself, peers fired up by new insights into how to drive innovation and how to tame and direct powerful analytics. Our speaker list is superb, and the Westin conference setting polished and purposeful.
But what if you’re staying in the city for a couple of days?
Perhaps you’re coming in a day early and staying an additional day after. Maybe you want to taste some sights and sounds from the greatest city in the world. That’s easy: you don’t even have to break a sweat going from your hotel to some of New York’s finest. Check it out:
Basically just around the corner from the Marketing.FWD venue is glitzy Times Square. Being the savvy marketer, you can check out some of the massive digital billboards promoting a wide range of top-tier products and services. That advertising real estate comes at a pretty penny; perhaps the lessons from the Marketing ROI portion of the Summit can be applied to scrutinize what dollars are going where.
Museum of Modern Art
You can then stroll to the Museum of Modern Art, located just a few blocks away. If the Summit sessions on Convergence are on your mind, well, the MOMA is a catalyst of convergence: You can see a wide range of media, color, tangible and tactile expression, symbolism, and in-your-face reality. Might make for a good contrast while thinking over how to use diverse marketer’s tools to bridge the online-offline divide.
One of the world’s greatest urban parks is yours for the day, located just a bit north of the Summit venue. This is a people-watching paradise: so many different kinds of people, with such expressive personas and behaviors. This could be a great spot to mull over some of the Customer Experience strategies discussed at the Summit. What are the best personalization tactics and across what channels? Central Park is fertile ground for thought.
The High Line
Heading in the opposite direction from the park, you find a place of popular intrigue called the High Line. What was once a 1930s-era elevated train track is now a thriving public open space with greenery, art installations, and performance venues. It took more than 15 years of cooperation between the Planning Commission, city agencies, and the public to bring this project to fruition. It’s a good model for thinking about the Leadership sections at the Summit, evidence that leaders can transform people and places, as they can companies.
Wherever your New York traipsings take you, we know that they will be fruitful — particularly if they spark marketing fires in you that were first kindled at the Summit. C’mon and join us!