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I’m not sure there are 3 billion mobile device profiles in the world. But Fiksu says there are. And the mobile marketing company said today it is creating a self-service platform that allows marketers to directly target its audience on mobile devices.
Fiksu will thereby be giving marketers control of an audience that can be targeted across mobile ad channels. The Boston-based company said its Mobile Audience Platform allows marketers to put their own data to work in combination with Fiksu’s data, giving them complete control over media-buying while improving reach, scale, and audience targeting.
Fiksu’s Mobile Audience Platform provides access to actionable data and audience segmentation tools, helping digital media buyers and mobile marketers at agencies and brands evolve their strategies. It also allows them to take advantage of audience targeting while buying media in a way that works for them.
“Uncovering precise target audiences and audience insights requires quality mobile data. The Fiksu Mobile Audience Platform now puts the power of that data directly into marketers’ hands,” said Tom Caputo, chief product officer at Fiksu, in a statement. “Smart mobile marketers who are doing their own media buying are no longer focusing on CPI as a key performance indicator, because it simply doesn’t deliver the most engaged audiences at scale. This new product proves it’s possible to reach precise target audiences on mobile while expanding media volume and improving the downstream performance goals that really matter.”
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Fiksu has created “mobile personae” — 200 distinct audiences averaging 20 million profiles each — including Millennials, Mobile Shoppers, New Device Owners, Mobile Travelers, and many more.
“I need two things for getting the best results from my mobile marketing campaigns: great data and great tools. Fiksu’s self-serve product provides exactly that, allowing us to target the best audiences across all major acquisition channels,” said Loren Austin, online marketing manager at FutureAdvisor, in a statement. “We’ve already experienced strong early results with Fiksu Personas and the built-in lookalike modeling.”
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