Join Transform 2021 this July 12-16. Register for the AI event of the year.

Sony is launching a new research and development program called “Future Lab,” through which it will make some product prototypes available to the public in order to solicit feedback and validate its hypotheses. The electronics manufacturer is bringing its first project to next week’s South by Southwest Interactive conference in Austin, Texas where the focus is around new sensory devices.

Correction: An earlier version of this post included additional information about Sony that was removed at 7:24 p.m. on 3/3/2016.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member