A new way to Search Online; Editorial curation to provide Superior Search Results


Owinda has launched a search engine that uses people power to deliver superior search results and an improved search experience. The Owinda search engine combines automated searches with large-scale editorial curation, giving the search results a distinct human perspective.

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A new way to search online (Photo: Business Wire)

A new way to search online (Photo: Business Wire)

Owinda displays human-powered results visually in ranked categories. These ‘dashboards’ are curated sets of websites oriented toward a particular topic. For example, search for ‘photos’ and Owinda will provide results from top-quality sites in various relevant categories.

Faster than any other search engine, Owinda starts to show human-crafted results as you type, instantly and from the very first letter. If no human results are available, the user can press ‘enter’ to get automated search results instead. Owinda already delivers human-selected results for millions of search queries, and the number of keywords covered is increasing by the day.

Owinda’s technology focuses not only on keywords, but also uses the human ability to understand the user’s intent and to determine the contextual meaning of a search. This approach improves search accuracy and helps users to discover more of the web.

‘The web is expanding at a rapid pace. To keep up with daily web trends, users can’t rely on algorithms alone. The human touch is essential to deliver accurate and relevant search results. Owinda takes a new approach to searching the web. It provides context to results and delivers information that is tailored to the user’s needs in a way that only humans can,’ says co-founder Paul Rotteveel.

Owinda’s founders are convinced that the human-curation element is something traditional search engines are missing. Co-founder Karel Rotteveel explains: ‘It is our belief that humans can play a crucial role in developing great search results. The input of people with intimate knowledge of online content enriches the search experience. We aim to aggregate that process on a totally new scale.’

About Owinda

Owinda was founded by two Dutch brothers, Karel & Paul Rotteveel. They have been developing the search engine since 2014. The company is privately funded and is based in Amsterdam, the Netherlands. The search engine focuses on the top English search terms and delivers US-targeted search results only.

For more information, visit https://www.owinda.com/.

Paul Rotteveel
+31 (0) 20 7371218