Immy, a tech startup based in Michigan, said it has been granted a patent on a way to design a new generation of augmented reality and virtual reality products.

The Troy, Michigan-based company said it has been awarded a patent for “natural eye optics” technology, which the company says replicates how humans see in the real world. That, in turn, leads to the most natural and comfortable viewing experience.

It’s the brainchild of Doug Magyari, who worked to perfect his design for 10 years. The Immy optical system is a direct retinal projection technology. The light rays travel through air, never entering another medium, and that alleviates eye strain.

Immy can do AR or VR

Above: Immy can do AR or VR

Image Credit: Immy

In all other technologies, the light rays travel through refractive lenses, diffractive elements, waveguides, or holographic elements — and they all produce distortions and aberrations that can cause eye strain and headaches.

Immy’s technology enables a large field of view (FoV), as much as 135 degrees, which lets you see pretty much everything around you, unobstructed. It can also be made in a compact, lightweight package. The patent was approved on Feb. 2, 2016, and is No. 9,250,444.

Immy was also issued patents in Japan and Mexico. Additional supporting and utility patents have been issued for the device’s structural frame, the micro display alignment, the non-pupil forming optical path and the assembly mechanism. Other international patents are pending.

“Immy has succeeded in creating a unique set of optic innovations and design alternatives for VR/AR that can deliver outstanding immersive virtual reality and augmented reality experiences,” said Magyari, CEO and founder of Immy, in a statement. “The Immy technology is designed to enable multiple near-to-eye VR/AR products. We are pleased that the U.S., Japan, and Mexico Patent Offices have acknowledged this groundbreaking technology.”

Here’s a video of what the glasses look like.

How the Immy works.

Above: How Immy works.

Image Credit: Immy