Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

As the primaries heat up in the race to see who will be in contention to become the next U.S. president, Google is now surfacing more information about the candidates directly in the main search results page.

While Google already showed some details — like candidate statements on topics such as taxes, national security, and immigration — it has now teamed up with data company Center for Responsive Politics to show key funding information. It will also display trending charts of how popular the candidates are in terms of Google searches.

So now if you search for “Donald Trump campaign finance,” you’ll see something like this, with a breakdown of how he has been funded and what industries have provided the money. It will also provide comparative statements, such as: “Trump has raised $69.0M less than Cruz, who has the most in the race.”

Trump Finance

Above: Trump Finance

Besides the usefulness of the tool itself, it’s one more step toward Google becoming the destination for content and information, rather than a gateway to third-party sites. While the results page still serves up links to other sites, if the core information that you’re looking for is right there in the search results, why click through?


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member