Just a short couple of years ago, there were only a handful of early companies helping app developers, marketers, and publishers make data-driven decisions to grow their mobile products.
We’ve come a long way since then.
Emergence Capital released the “Mobile Enabler Landscape” in 2015, tracking 220 “mobile enterprise enablers” — companies that provide a set of technology to be used inside mobile apps or in the creation or marketing of mobile apps. These include user acquisition and app discover services, monetization companies, mock-up and A/B testing services, attribution companies, and more.
The app marketplace and mobile usage rates supporting this ecosystem of tools grew at an even more torrid pace in 2015.
Take this example: According to Cisco, global mobile data traffic grew 74 percent in 2015, reaching 3.7 exabytes per month, up from 2.1 exabytes per month in 2014. (An exabyte is 1 billion gigabytes.) That’s a lot of cat pictures.
Mobile networks carried fewer than 10 gigabytes per month in 2000 and less than 1 petabyte per month in 2005. In fact, mobile data traffic has grown 4,000-fold over the past 10 years and almost 400-million-fold over the past 15 years.
The impact of such growth can’t be overstated. The downside is overcrowding in the apps that support it. Somewhere around 90 percent of a mobile user’s time is spent on email, their preferred social network, and messaging. That’s not to say apps are dead, but the window of opportunity for gaining mobile users’ attention — outside of those “Big Three” apps — is shrinking dramatically.
As mobile phones are becoming the remote controls to our lives — with apps, bots, flexible interfaces — API-driven content and services that mobile engineers bring to life are becoming increasingly important, and figuring out which tools can best drive sustainable growth is critical.
If you intend to win in this space, you need a data strategy to support your growth.
At the VentureBeat Mobile Data Strategy Roadshow, we’ll be exploring the right way to build such a strategy with today’s top app marketers and product managers.
Who should attend?
Mobile marketers, developers, and anyone focused on big data and analytics will benefit. Come hear real-world examples of how bringing a cohesive mobile data strategy into marketing and engineering strategies helps companies succeed.
Who is speaking?
Dave Myers, Cofounder and COO, mParticle
Robin Joy, VP Web & Mobile Business, DocuSign
Matt Gehring, VP Marketing, Touch of Modern
Graciela Kincaid, Product Manager, HotelTonight