Google is rumored to be looking at bringing augmented reality to its camera app. If that’s true, the company would leverage technology from Google Goggles, allowing you to see relevant search results like nearby restaurants, transit information, and recommended retailers.
Details given to Android Authority through an anonymous source state that the integration would include a new feature “allowing users to outline specific areas of the image” in order to directly target their searches. This would be an improvement on the current iteration of Google Goggles, which only allows you to search whole images.
Reports indicate that the technology has also been tested in “wearable computing devices,” suggesting that it “may come to products like Google Glass and possibly even VR (or AR) headsets.”
Google Goggles launched in 2009 as a visual search technology app, but after a few years the company stopped updating it, and it fell by the wayside. If today’s rumor is true, instead of a standalone augmented reality app, the company will merge the feature directly with the camera. Incorporating augmented reality into all its phones makes sense as part of an effort to build up mobile search usage. In fact, it’s likely that with the reported Google keyboard, the company is looking for more seamless ways to get people to search without having to open up another app.
We’ve reached out to Google for comment and will update if we hear back.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more