Eventbrite has teamed up with Teespring to help organizers establish a better connection between their event and attendees. So not only can you sell tickets to your festival, concert, party, or social gathering, people will also be able to buy branded apparel powered by Teespring’s platform. This marks the first ecommerce integration for Eventbrite’s API platform.
“Merchandise and events go hand-in-hand,” said Teespring chief marketing and revenue officer Robert Chatwani. “It’s a way for any event attendee to express their passion at an event, and to extend their experience beyond that moment. In the past, organizers had to overcome major barriers to create custom apparel for an event. Teespring’s integration with Eventbrite transforms that experience. An event organizer can design apparel for an event and make it available for purchase within minutes.”
Launched in March, Eventbrite Spectrum is the event management company’s developer platform, offering third-party services a more native way to integrate their products. It includes over 130 integrations by CRM apps such as Salesforce, with mobile applications, calendar and track management, email marketing, and more. And while these apps serve to help during the event planning and promotion phases, the addition of ecommerce integrations will enable Eventbrite to be more of an end-to-end resource for events.
Teespring is incorporated directly into Eventbrite’s dashboard, allowing organizers to use a single login to manage all their needs. They can upload their artwork and transfer event information directly into the campaign. From there, Teespring will embed itself into the Eventbrite registration page so attendees can place orders, which Teespring will process and fulfill.
The growth into merchandising is important to Eventbrite as it looks to scale and show investors that it’s worthy of a potential public offering. As the company hones its event graph capability, it needs to give organizers more tools to make their events successful and engaging. This could be through gifts that attendees receive when they register, for example, such as a swag bag filled with shirts, hats, and other branded apparel customized to ensure that their meeting, party, or soiree is a memorable one.
Also, it doesn’t hurt to give organizers an additional revenue stream. Eventbrite declined to share what its business arrangement with Teespring is.