A new GamesBeat event is around the corner! Learn more about what comes next. 


Google Play’s Android apps and games containing any type of ad have begun receiving prominent labels within their listings. The label is placed directly below the Install button, accompanied by the existing in-app purchases label when pertinent.

This labeling initiative started as a requirement for apps in the so-called Designed for Families program last year, before being expanded to all apps last November. In a letter to developers at the time, the Google Play team informed them that they would have to sign into the Play Developer Console by January 11 of this year to certify whether or not each of their apps contained ads. That reporting requirement is repeated each time a developer wants to update an app.

Inaccurate reporting is grounds for being delisted, Google said at the time.

The policy covers any type of ad being shown throughout the app, whether native, display, banner, or served up through third-party networks. The appearance of the first Play Store labels was reported by a Reddit user.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member