A new GamesBeat event is around the corner! Learn more about what comes next. 

As someone who has been a part of the esports world in some fashion or another for a nearly a decade, the transition into working in the industry has been fascinating. Over the past several years, I’ve moved through volunteer opportunities, freelance contributions, team organizations, and contract roles, each with their unique sources of excitement and challenge. The absolute best of experiences to date, though, was being asked to work on the official commentary team for the Hearthstone Championship Tour (HCT) at the Americas Winter Preliminary.

When GamesBeat approached me to offer my thoughts on the process, I couldn’t say no. People have asked me all sorts of questions: How did you get the gig? When did you find out? What was the experience like? What did you learn? Will you be casting again in the future?

We’ve some fresh faces on the #HCT caster desk this weekend

A photo posted by bmkibler (@bmkibler) on

So, let me walk you through it.


Three top investment pros open up about what it takes to get your video game funded.

How did you get the gig?

Who ends up as a commentator for esports? Most of the people involved from the production side are people with experience in specific areas related to the overall broadcast and who also happen to be lovers of the games. You certainly don’t run into people who aren’t interested in — and very good at — gaming, and they all have a specialized background of some sort.

I ended up being selected as an amateur caster through Blizzard’s So You Think You Can Cast (SYTYCC) process (the results are here). I was later told was that this initiative was designed to find people who could contribute as hosts and commentators, but who would be focused on that role — instead of grabbing pro players who are not playing in a given event.

I have no formal broadcasting experience, but I did a ton of competitive public speaking and debating growing up, and was preeeetty good at it. Those skills helped me as a content producer in all sorts of esports-related projects, including the Hearthstone podcast I co-host, Well Met. When Blizzard announced SYTYCC, lots of friends and fans of the show reached out and told me I should go for it — which I did.

(For the record, I assumed I would never hear back from Blizzard. I posted the video and promptly forgot about it.)

When did you find out?

This is a funny story. I know Hearthstone community manager Robert Wing from his time before joining Blizzard, as he and I briefly worked on Well Met’s predecessing podcast, the HearthPro Show, at BlizzPro together. Shortly after I joined BlizzPro, Rob was on his way out the door to his exciting new role at Blizzard, but we still chatted online from time to time.

In mid-January, about a week before the results of SYTYCC were announced, Rob DM’d me on Twitter to ask if I had time to chat with him on Skype to “talk casting.” I was in the deli at the grocery store buying lunch, and I think I dropped whatever I was holding (that wasn’t my phone!) on the ground. I raced home, took the call, and learned that I would be heading to Los Angeles in February as part of the new HCT broadcast talent pool.

We were asked not to say anything in advance of the official announcement, and let me tell you – sitting on that and not talking about it with anyone was torture. That was the longest week of my life in so, so many ways.

What was the experience like?

This is the interesting part for most people, no doubt. After some conversations in advance of the actual event to sort out travel, etc., I caught my (painfully early) flight to L.A. to go be an official Hearthstone caster.

I arrived in L.A. on the Tuesday preceding the broadcast. With the actual tournament days being Friday and Saturday, the plan was for us to have Thursday to go into the studio for some practice and to get familiar with the set, equipment, etc., and to spend Wednesday at Blizzard with the esports and Hearthstone teams to get some information about their goals for the year.

After spending Tuesday catching up with some area friends in Irvine (folks I know from years gone by in other Blizzard games and esports!), we (the amateur casters) went to Blizzard campus on Wednesday for meetings. This wasn’t my first time being on their campus, but if you haven’t been — find a way to get the tour. I still feel like a kid in a candy shop every time I get to go up there.

Wednesday evening we were shuttled back into Los Angeles in advance of the studio prep day. We had some time to relax and get settled in that night, but Thursday and onward was the main event.

Hearthstone community manager Robert Wing (left), Kevin Hovdestaad (center), and pro Brian Kibler cast a match.

Above: Hearthstone community manager Robert Wing (left), Kevin Hovdestad (center), and pro Brian Kibler cast a match.

Image Credit: Jason Wilson/GamesBeat

Early Thursday morning, we were off to the ESL studio. We were joined by Brian Kibler (who most people know from his Magic: The Gathering background, but I knew due to our old-school World of Warcraft connections), the inimitable Frodan, and TJ Sanders. All of them were amazing to work with, for totally different reasons. Frodan has a stranglehold on the way to host events and keep conversations flowing at an appropriate pace, while feeling totally organic; Kibler is one of the brightest minds in collectible card games (CCGs) out there, but legitimately values perspective from the people he’s working with and around; and TJ was a never-ending font of incredibly detailed information about all of the players we would be covering.

Our day in studio on Thursday was only probably six or seven hours – you’ll understand how short this is soon! – so we left early that afternoon to get back to the hotel and have some time to prepare for the broadcast. I can’t speak to other broadcasts or teams, but Cora, Raven, and myself, along with help from TJ, spent the whole rest of that day going through the list of players exhaustively and making notes. We didn’t look at the players’ actual decklists, despite having access to them, because we didn’t want our knowledge of the lists to taint the broadcast or provide information to their opponents that wasn’t made available in their games or on the stream. All in all, I’d say we spent another probably six hours on this preparation.

That takes us to Friday, and the beginning of the Americas Winter Preliminary. Friday and Saturday were both long days – starting early in the morning, and running easily 10-12 hours apiece. (If you didn’t catch the event, the full broadcast is available on YouTube.)

You can watch the videos to see what happened on the set, but some of the cool stuff – and certainly what I get asked about the most – is what was going on off-camera. A lot happened in two very fast days, so I’ll try and summarize the highlights as best I can:

  • The set looks hilarious from any perspective that isn’t the camera’s. I’m sure photos got tweeted somewhere, but the fake fireplace TV behind us was being held in place by plastic milk crates.
  • Off set, people would be trying to get energized for their next turn at the desk. You’ve never seen so much Red Bull in your entire life.
  • A bunch of Blizzard people were there the entire time, and let the record show – anyone who has ever said, “Blizzard doesn’t care! They don’t even read our feedback!” is out of their minds. They were watching every tweet or reddit comment coming in basically in real time, and taking active notes throughout. Everyone I know who works at Blizzard cares deeply about how people feel about their games, their content, and their esports.
  • The entire operation took place in a space not much bigger than a long garage, as far as the space for the set was concerned. Most of the ESL studio space is actually office space for their staff, and one small primary control room for the actual equipment.
  • Everyone was incredibly friendly and great to work with, but the production itself is all business. For as much fun as we’re having and how awesome Hearthstone and esports are, you’re there to work, and everyone wants to hit it out of the park when they’re involved in this kind of stuff. You’re also putting in a 40-hour work week in the span of three days, so people are definitely pushing themselves to the limit.
  • The studio environment for the preliminary was a challenge, because there are no players and no audience. You’re talking to your co-casters and, if you’re lucky, one person operating the camera(s). I imagine the championships and the additional people on site for those would have made the experience feel a little more organic.

If you have more questions, feel free to hit me up in the comments or on Twitter. I’m more than happy to talk about the whole experience!

What did you learn?

Honestly, so much. Being in a studio environment is so different from both the casual, everyday home streaming experience, but also a hugely different kind of work from being on a stage in front of a crowd. All of the public speaking experience in the world didn’t equip me for talking to a camera in an empty room, even knowing that there were 50,000 people on the other side of it.

I have worked on lots of the skills that were required to be a part of this kind of broadcast — pacing, tone, inflection, etc. — but I’ve almost exclusively been in environments where I gave brief, concerted speeches, generally while standing and with a live audience. I gained a tremendous amount of respect for guys like Frodan, whose presentation stayed consistent and easy to understand, even when he’s sitting or after seven or eight consecutive hours of being at it behind a desk.

Dan "Frodan" Chou (left), Alex "Raven" Baguley (center), and Kevin Hovdestaad cast a match.

Above: Dan “Frodan” Chou (left), Alex “Raven” Baguley (center), and Kevin Hovdestad cast a match.

Image Credit: Jason Wilson/GamesBeat

I’ve got lots of growing to do in being a better player of the games, but also of having the knowledge base of the players — who they are, where they’re from, what they’ve accomplished — and the scene. We did a ton of research for our broadcast, but I’d like to come even better equipped to future events. Everyone (myself included) came armed with notebooks and laptops and did as much preparation as they could, but I don’t think anyone ever feels like there wasn’t more they could have done.

Plenty of people were immensely encouraging — fans, viewers, and even the other casters and production staff — but I know I can do better. The thirst for improvement was something every member of the talent team had, and I don’t think I walked away with anything other than a desire to push myself harder to be even more focused next time.

Will you be casting again in the future?

I would love to. I’m hoping to do more work with Hearthstone, whether within HCT or at third-party events, and also hoping to branch out into other games, as well! My esports career started on the back of a lot of content creation and coverage of pro StarCraft, which I still love, and I have been putting lots of time into Blizzard’s other titles (especially Heroes of the Storm), as well as trying to learn some of the other popular games out there right now from other studios.

I hope this was an informative look into what the whole of my first time as a ‘professional’ esports caster was like, and look forward to being involved in many more events! Thanks for reading, and if you’re hoping to see me on the desk again — keep following pro Hearthstone.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member