According to the London/Barcelona-based startup, the market for third-party keyboard apps has heated up with the recent Microsoft acquisition of the U.K.’s SwiftKey in February. Thingthing’s offering attempts to add more functions to the keyboard, including the ability to work with attachments or photos in any app, thereby reducing the amount of switching between apps.
“People love messaging; the more we bring into the keyboard, the less users will switch, and the more enjoyable their experience will be,” said Thingthing CEO Olivier Plante.
“Our vision is for everyone to just type. We want users to think about one thing at a time when typing, freeing their minds from switching apps, languages, and keyboards. Our powerful keyboard and hub does just this — it allows users to seamlessly make decisions.”
The app is only available for iOS at this time and will remain the focus for the startup, Plante told Tech.eu, adding that there will eventually be an Android version. The company also has a number of partnerships in the pipeline that it will be announcing in the near future, he said.
“Mobile has become the primary channel of communication, and messaging is an essential part of our user experience,” added Tatiana Kim, managing partner at Simile Venture Partners. “Thingthing is tackling a problem of efficiency in users’ interaction in a novel and intelligent way. We appreciate that the team is focused on user-centered design, has clear vision of development strategy, and ambition for global coverage.”
Thingthing won the Disrupted By Mobile award at this year’s 4YFN in Barcelona back in February and currently has over 25,000 users.
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This story originally appeared on Tech.eu. Copyright 2016