This feat is almost as impressive as making the Kessel Run in under 12 parsecs.
Publisher Electronic Arts revealed during its 2016 fiscal year earnings release today that the online shooter Star Wars: Battlefront has shipped over 14 million copies. That’s up from the 13 million in January. Its first expansion pack, Outer Rim, came out on April 5. New content — including maps for first-person shooters — helps bring in new players, and that appears to be the case here with Battlefront.
EA also noted that Battlefront helped give the company new customers, with 15 percent of its players being new to EA’s ecosystem. This is why publishers want to work with known brands like it Star Wars; it helps bring in new customers.
Battlefront’s new expansion, Bespin, adds the famous Cloud City location this spring. It also includes new hero characters, Lando Calrissian for the Rebels and the bounty hunter Dengar for the Imperials. After that, Battlefront will receive two more expansions at unspecified dates.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties