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Look out, Kim Kardashian. OK, maybe not. Look out … Willy Wonka?

Ellen DeGeneres, the star of her own daytime talk show and the upcoming animated film Finding Dory, is now the face of a new mobile slots game. Compactly titled The Ellen DeGeneres Show Have a Little Fun Today Slots (itself a part of DoubleDown Casino app), it’s another example of celebrity/mobile crossover as company’ use whatever brand power they can get to help make a hit in the $34.8 billion mobile industry. The celebrity mobile games market has proven especially lucrative for Glu, notably with its huge hit Kim Kardashian: Hollywood

The Ellen DeGeneres Show Have a Little Fun Today Slots (or TEDSHaLFTS) is based on a physical slot machine also starring Ellen. It will feature original voice-overs and clips from the TV show. It will also has bonus events based off of popular segments from the show, like “What’s in the Box” and “Ellen’s Wheel of Riches.”

TEDSHaLFTS is now available for iOS and Android devices via the DoubleDown Casino app.

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