Former CMO and High-Tech Marketing Professional Brings 23 Years’ Experience in Global Enterprise Software to Newly Launched Acquiro


With its charter and focus of addressing the age-old problem of poor sales data quality, Acquiro, a new marketing technology solutions vendor, announced today the hiring of Dean Hidalgo as its new CMO. Acquiro – part of the Selling Simplified Group – was formed with the mission of bringing to market data quality solutions engineered to dramatically increase a company’s revenue by validating and enriching lead contact data. Acquiro also announced today the launch of its LeadFUSION Suite of products, which Mr. Hidalgo helped orchestrate.

“Throughout my software marketing career I’ve been all too familiar with the issues associated with poor sales data quality, and understand firsthand the negative impact this can have on a company’s sales and operational performance,” says Dean Hidalgo, CMO, Acquiro. “Whereas I personally have tried other data cleansing tools from time to time, nothing ever really solved the problem. I truly believe what we have developed at Acquiro will be viewed as revolutionary in the marketing technology sector.”

Dean brings to Acquiro 23 years of professional marketing experience promoting enterprise software solutions to the Global 2000 and mid-markets. With a progressive career in senior and executive level management positions, Dean has been associated with some of the leading enterprise software companies, including Axway, VMware, TIBCO, and BEA Systems. Prior to joining Acquiro, Dean was the CMO at Axway where he oversaw all aspects of outbound marketing while managing a globally distributed team. He was also part of Axway’s Executive Leadership Team where he advised on strategic acquisitions that enabled the company to enter new markets.

Dean brings with him a diversified marketing background that includes product marketing, vertical solutions marketing, global sales enablement, PR and analyst relations, corporate communications and global demand generation. Dean holds a Masters of Business Administration and a Bachelor of Science degree in Public Administration, both from the University of Southern California.

“We’re extremely excited to have Dean join our executive leadership team as we launch the Acquiro brand and our LeadFUSION products,” says Michael Whife, CEO, Acquiro. “His marketing expertise has already proven to be invaluable, and will help guide us to significant company growth as LeadFUSION enters the mainstream with continued customer adoption.”

About Acquiro

Launched in May of 2016, Acquiro is part of the Selling Simplified Group (SSG) founded in 2012, an organization of sales and marketing technologists who are dedicated to helping companies fill sales funnels and grow revenue – fast! Our mission is to simplify selling so sales teams can focus on closing and growing revenue by keeping pipelines full of high quality, nurtured, sales-ready leads. In keeping with this mission, Acquiro was formed to focus on the development of cutting-edge technologies to bring to market advanced SaaS solutions engineered to improve sales data quality that can dramatically increase clients’ revenue streams. With headquarters in Greenwood Village, Colorado, Acquiro is a global organization with regional offices in California, London, and Pune, India.

Dean Hidalgo, +1 720-638-8510