A video may soon be all you need to respond to a Facebook post. The social networking company is testing out a feature in select countries that gives users the ability to post a clip to respond to any status update. A spokesperson shared that this is part of an effort to “give people different tools to share fun, expressive content with their friends on Facebook.”
Video commenting is being tested on both Facebook’s iOS and Android apps, as well as on the Web.
— The Deli Agency (@TheDeliAgency) May 17, 2016
Facebook on iOS now lets you add videos to comments pic.twitter.com/wdUGd4pxUc
— Matt Navarra ⭐️ (@MattNavarra) May 16, 2016
Based on what we’ve seen in screenshots, when you want to respond to a post, just tap on the camera icon like you’d do to insert an image. There you’ll be able to record and share your video reply. This may remind you of Seesmic and other services built around video comments.
Facebook said that videos in comments will function exactly the same as if you published a video as your main post. They won’t auto-play, either.
The company’s infatuation with videos is quite evident, and it’s working to increase consumption. More than 100 million hours are already watched on Facebook, and posting a video is certainly more engaging than simply typing out your responses. In addition, people are starting to become more comfortable using video. One need only look at Snapchat to see people not only sharing what they’re doing, but also replying to others in this format. It’s this behavior that Facebook likely wants to capitalize on.
Facebook declined to specify which countries this experiment is being tested in. And since it’s just a test, there’s no guarantee that it’ll roll out to more people in the future.