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Even if you’re launching esports on your cable channel, you probably still want to include Twitch.

The livestreaming site announced today that it will broadcast live event and on-demand content for Turner’s new esports program for Counter-Strike: Global Offensive, Eleague, as part of a multi-year deal. Twitch has over 100 million viewers a month, and 21.3 percent of them are watching esports. That makes it a logical partner for Turner, which will air a Friday night showcase of its league on TBS.

Starting May 24, Twitch will host living streaming coverage of Eleague every Tuesday and Wednesday (showing six games per day). On Thursdays during Eleague’s regular season, Twitch will air two best-of-3matches.

“Twitch has become the live streaming destination for millions of gamers on a global scale and we’re looking forward to directly connecting Eleague with its passionate community,” said Christina Alejandre, the general manager of Eleague, in a press release sent to GamesBeat. “We’re incredibly excited for the launch of Eleague and Twitch provides us with a premier destination for fans to congregate and engage with our live event coverage.”


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The first season culminates in the Eleague Global Championship on Saturday, July 30, in Atlanta.


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