Join Transform 2021 this July 12-16. Register for the AI event of the year.


You don’t need to be a journalist or industry person to experience a little E3 magic this year.

The Entertainment Software Association, which puts on the Electronic Entertainment Expo (E3) industry show every summer in Los Angeles, announced today that it is starting an event for the public. It’s called E3 Live, and it takes place June 14 through June 16, the same days as the trade event.

E3 Live will take place at L.A. Live, the entertainment, dining, and shopping district right across the street from the convention center that houses E3.

“The biggest event in video games is bringing gamers to the next level,” said Michael D. Gallagher, president and chief executive officer of the ESA, in a press release sent to GamesBeat. “We are excited to introduce E3 Live, an exciting, high-energy video game event that brings some of the best in video games directly to fans. E3 Live will give gamers the chance to test-drive exciting new games, interact with some of their favorite developers, and be among the first in the world to enjoy groundbreaking game experiences. For fans of video games, this will be an event like no other.”

Participants at E3 Live include publishers like Ubisoft and Warner Bros., the PC hardware company Alienware, and the virtual reality headset HTC Vive. You can get tickets for the event here. Registration is free, but slots are limited.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member