Activision Blizzard said Friday that it is expanding its in-game program that supports the Call of Duty Endowment and enables veterans to find high-quality careers. Call of Duty: Black Ops III players will be able to buy three exclusive animated calling cards in the game that support the Call of Duty Endowment.
The Valor Calling Card Set depicts epic scenes from military action the sea, air, and land. It honors those who have served in the armed forces.
Game developer Treyarch designed the C.O.D.E. Valor Calling Card Set. It will sell for $4 and all gross proceeds received by Activision will be donated to the Endowment, which will use all funds to help veterans secure quality careers after their military service.
The Endowment is a non-profit, public benefit corporation founded in 2009 by Activision Blizzard CEO Bobby Kotick. With a mission to identify and fund the best and most effective employment-focused veteran-serving organizations, the Endowment has funded nearly 23,000 job placements to date, at an average cost-per-placement of less than $600 and with a six-month retention rate of 89 percent.
“To date, the Call of Duty community has contributed over $1 million to our efforts to help veterans through the in-game program,” said the Endowment’s Executive Director Dan Goldenberg, in a statement. “With this funding, our grantees will place over 1,800 veterans into high quality jobs. Through this campaign alone, the Call of Duty community has essentially put an entire brigade back to work, which is tremendous.”
Goldenberg added, “Sony and Microsoft have been indispensable partners in this effort, as the in-game program would not be possible without their generosity. We are grateful for their continued support.”
“Treyarch strongly supports the Call of Duty Endowment’s mission,” said Treyarch Studio Head, Mark Lamia, in a statement. “The Calling Card program allows the Call of Duty: Black Ops III community the opportunity to easily contribute and make a meaningful impact to this worthy cause.”